Attend Hannover Messe 2016

Posted by: Raymond A. Hopkins on Wednesday, September 30, 2015

This week the U.S. Commercial Service hosted multiple events in collaboration with Geman-American Chamber and Global Chamber to prepare companies for the 2016 Hannover Messe (Fair), 25 to 29 April, 2016 - - - and to celebrate America's ties with Germany!

Topics addressed were:

* The Transatlantic Trade Investment Partnership (TTIP) trade agreement being negotiated with the European Union (EU)

* Intellectual Property protection for US companies doing business in Germany

* Opportunities for US exporters, manufacturers and economic development organizations to participate in the US Pavilion at the most important advanced manufacturing show in the world, Hannover Messe (Fair), Hannover, Germany, “the world’s premier industrial fair.”

Leading industry associations choose this event as a launch pad for global initiatives.

This year the United States is the event’s partner country presenting itself as a producer of high quality goods and as an attractive target for investment. Manufacturers will find access to the world’s most important markets, solutions for industrial production, suppliers and service providers, new customers and contacts and product development ideas.

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Some arguments in favor of attending Hannover Messe 2016...

  1. The world's premier industrial show
  2. The latest trends, the key technologies
  3. 70 years of connecting companies

In 2015, Hannover Messe had 6,500 exhibitors from 70 countries. There were 216,000 attendees, and more then 70,000 were from outside Germany.

Germany itself is a great export market and trading partner.

Germany is roughly the size of the state of Montana, which has 1 million people. Germany has 81 million.

Germany is the worlds 4th largest economy and Europe's largest, accounting for 1/5th of the EU's GDP.

U.S. companies in Germany employ nearly 600,000 Germans; nearly the same amount of Americans work for German companies in the U.S.

Germany is the 3rd largest source of foreign direct investment into the U.S.; $272 billion, or 10% of the total.

Exports from Germany account for 52% of their GDP. Exports from the U.S. are 14% of GDP.

What can you expect from the business culture in Germany? As presented by USCS in the seminars...

  • Formal greetings, titles and attire
  • Knowledge of English
  • Punctuality, dependability, integrity
  • Slow, complex decision-making


How can U.S. companies benefit from Hannover Messe? Here's a perspective for companies in the Southwestern U.S.

Arizona's cloudless skies and more than 300 days of sunshine – ideal for testing and flying – have attracted to the state small, medium and large aerospace & defense (A&D) companies. Lower taxes, less burdensome government regulations, a competitive incentives package, and exceptional university level aerospace and engineering programs have led to Arizona’s top-10 rankings in Department of Defense contracts, A&D manufacturing, aerospace exports and aerospace jobs.

According to a 2012 Deloitte Consulting LLP study, Arizona ranks fourth nationwide in aerospace industry payroll and fourth in aerospace revenue at $14.99 billion. More than 1,200 Arizona-based companies make Arizona America's third-largest supply chain contributor to the U.S. aerospace & defense portion of the country’s GDP. These companies, responsible for 5.9% of Arizona’s GDP, generate approximately $3.47 billion in aircraft, engine and aircraft part exports (International Trade Administration,

Preserving and creating Arizona-based A&D jobs is a goal that should be shared by all Arizonans especially when jobs in exporting plants pay on average up to 18 percent more than similar jobs in non-exporting plants (D. Riker, 2010). With more than 70 percent of the world’s purchasing power located outside the United States, it makes sense for small and medium-sized A&D companies in Arizona and across the United States to expand their exports building stronger trade ties with countries seeking U.S. A&D goods and services.

Why not start, or accelerate efforts, with Hannover Messe? Connect to the world through USCS, Global Chamber and Hannover Messe!


Raymond A. Hopkins - Aerospace/Defense Business Development/Acquisition/Contracts, The Boeing Company 1983-2015

Riker, D. (2010) Do Jobs in Export Industries Still Pay More? And Why? U.S. Department of Commerce International Trade Administration Manufacturing and Services Brief


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