Cross Cultural Communication 2.0 Wrap-up

Posted by: Alexandra Verhein on Thursday, January 18, 2018

Our discussion on Cross Cultural Communication was intended for exporters, importers and cross-border investors looking to be more effective in their global business.

We spoke with localization experts who shared communication tips for doing business globally and the resources out there for companies to be more successful. See their bios below. We encourage our members to learn from practitioners and experts who are growing companies and helping businesses regarding cross-cultural topics. Tap in to the global tribe!

Watch the video HERE.

In addition to the content and questions in the video, there were also some post event questions.

Can you provide any book recommendations that may help us become more cross-culturally proficient?
Jill Bishop recommended: "Kiss, Bow or Shake Hands" by Terri Morrison &‎ Wayne A. Conaway  
Tim Hunt recommended:
"Handbook of Intercultural Training" by Dan R. Landis et al.
"The Handbook of Communication in Cross-cultural Perspective" by Donal Carbaugh
"Country & Culture Guides" by Commisceo Global
Doug Bruhnke recommended: "Riding the Waves of Culture" by Fons Trompenaars
Which main languages do you think a person needs to manage to do business globally, now and in the future?
Jill said: Spanish, Chinese and Arabic (plus to consider Russian and Portuguese)
Tim recommends to spend some time with your selected vendor to have them help you research what markets would be best for you to go into initially.  If they have enough experience they should be able to advise you on the languages.
Doug said: English, Chinese and Spanish

In addition to attendees from around the world, we also held this event in 3 locations...

Metro Phoenix: Skysong, 1475 N Scottsdale Rd, Scottsdale, Arizona, USA

Metro Salt Lake City: 3007 S. West Temple, Suite L, Salt Lake City, Utah, USA

Metro Chicago:  847 Chicago Ave Ste 250 Evanston, Illinois, USA

Speakers and Biographies 

Jill Kushner Bishop - CEO of Multilingual Connections. Jill was always fascinated by language, and this love brought her to Spain, Argentina and Israel, where she studied Spanish language and culture, taught English to business professionals and researched the dialect of Spanish spoken by descendants of Sephardic Jews that were exiled from Spain in 1492. While finishing her doctorate in linguistic anthropology at UCLA, she was offered an opportunity to work as a corporate anthropologist back home in Chicago. From there, a few years overseeing language and culture programs for 130 Chipotle restaurants gave her new insight into ways of applying language in the workplace, and in 2005, Jill launched Multilingual Connections. The company originally provided language training for the workplace, but it now helps organizations understand, engage and expand their multilingual markets through translation, transcription, multimedia and interpreting services over 75 languages.

Topic: Linguistic Considerations for Global Business

Miguel A. Trejo - Co-Founder of Total Talent, Inc. Miguel is a Human Resources executive with an international background and a strong business orientation. He has worked and lived in the United States, Latin America and Europe, which has provided him with exposure to country and regional cultures. He also has experience working in Asian markets. Miguel has been with well structured consumer goods corporations like Seagram’s, Quaker Oats and Kellogg’s where he consolidated his Human Resources strategic mind set and managed leading edge programs in Talent Management, Compensation, Staffing and Labor Relations and Health and Safety. He has also worked for more entrepreneurial organizations, such as Mission Foods, worldwide leader in the tortilla category, where he designed and implemented the company's global reach.

Topic: Working with Multicultural Teams

Tim Hunt - CTO of inWhatLanguageTim is responsible for all the design and development of Unify, The Translation Management Cloud.  He brings 30 years of translation industry experience to the position and 16 years of software development management. Previously Tim was the President and co-founder and designer of Quick Request a service sensing technology for facility management. He was formerly the President of Go Natural CNG in alternative fuel vehicles focusing on natural gas powered vehicles for Freightliner and GM.  He was also the general manager of North America for Certiport, who is the sole provider of Microsoft Office and Adobe certification exams worldwide. Prior to that Tim was the founder, CEO, and Chairman of the Board of Lingotek. Tim developed the algorithms for Lingotek’s in context searching called the Language Search Engine. Under Tim, Prior to his foray into being an entrepreneur he supervised scripture translation worldwide in 85 different languages and 47 countries for the Church of Jesus Christ of Latter-day Saints.  For 14 years, he spent 3 months of every year overseas in 40+ countries. Tim received his MBA from the University of Utah, where he was also awarded the 2002 Utah Outstanding Student Entrepreneur of the Year.   He was also awarded a Top REVenue GENerator award in 2014 by Mercato Partners, Silicon Valley Bank and Diversified Insurance Group.

Topic: Evaluating Technology and Challenges with Video Translation

Doug Bruhnke - CEO/founder of Global Chamber

Doug moderated the session.


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