Tips on Exporting Products and Services from Exporters

Posted by: Doug Bruhnke on Wednesday, November 21, 2018

Our discussion was by exporters, for exporters... looking to be more effective in their global business. We can learn from each other!

We spoke with successful exporters about their experiences, and heard their tips to grow faster and with fewer issues... in new markets around the world. Join Global Chamber® for this important multi-metro globinar, recorded on Youtube HERE. (when the link is available, we will place it here).

There were many good take-aways for the discussion! Some favorites were a couple slides shared by Ivonne Castro - see the bottom of this post. That includes a solid checklist to review as you begin to export or to add another product or service to your exporting mix.


00:00 Start the Multi-Metro Globinar

  • Julia Knight - Founder & CEO at Julia Knight Inc. (Minneapolis, USA)
  • Ivonne Castro - Managing Partner, HR Solutions at IP Living (Texas)
  • Steven McDonnough - CEO at ProGlobalPartners (Charlotte, USA)

Moderator: Doug Bruhnke, Global Chamber® 

00:30 Q&A

01:00 End Globinar

Speaker Biographies

Julia Knight - CEO & Founder of Julia Knight, Inc. Julia runs a line of high end tableware, serving accessories, jewelry and gifts that turn the things we use every day into beautiful and enduring lifestyle statements. The Julia Knight collections are carried in over 400 high end specialty retailers and e-tailers including fine independent retailers and over 40 countries worldwide.

Prior to founding Julia Knight Inc., Ms. Knight founded the venture catalyst and strategic management consulting firm, Knight Advisors LLC.  The firm worked with the CEO’s and senior management teams of established and emerging companies to identify and capitalize on growth opportunities. Knight Advisors helped rapidly growing companies in need of expansion capital to position themselves, their team, and their strategy by: developing the most strategic, highest value brand position, creating highly compelling roadshow presentations, developing their management team, retaining highest caliber accounting, legal and communication advisors, and sourcing capital through an established network of contacts. Her client list included among others: The Thymes Limited 1995-2000, as CEO Coach and strategic advisor,; (a.k.a. 1999 as CEO coach, strategic and financing advisor (raised $12.5 million); Wam!Net 1996-1999 as CEO coach, strategic and financing advisor (raised over $125 million); D’Amico & Partner’s, D’Amico & Sons roll-out and financing plan;, as CEO coach, strategic and financing advisor; as CEO coach, strategic and financing advisor; Jasper Digital Biometrics as strategic and financing advisor; and as strategic and financing advisor.

Prior to starting her consulting practice, Ms. Knight founded Growing Healthy Inc., in 1988 and served as Chairman, Chief Executive Officer and President through January 1995. Under her leadership, Growing Healthy introduced and marketed a 33-item line of more nutritious, better tasting, all-natural frozen baby food.  From 1987 to 1988 Ms. Knight was Vice President of Marketing for Minnetonka, Inc., Fragrance Marketing Group, where she had responsibility for a health and beauty aids division.  From 1986 to 1987, Ms. Knight was Marketing Director for Lamaur Inc., Salon Division where she had responsibility for four salon subdivisions. Prior to Lamaur, Ms. Knight was in marketing at Revlon and Estee Lauder in International Marketing in their NY Headquarters. 

Ms. Knight received her Bachelor of Arts Honors degree, Magna cum Laude, in 1979 from Brown University.  She is a frequent public speaker and has received numerous awards and citations, including most recently the Goldman Sachs 10000 Small Business National Program, the President’s Award for Excellence in Exporting, the Governors International Trade Award 2015 from Governor Dayton, 2016 Enterprising Women of the Year Award, member of Women’s Presidents Organization and more.  She is a past member of the Board of Directors of the Minnesota Women’s Economic Roundtable 1997-1999 and has taught at the University of St. Thomas Center for Entrepreneurship.

Ivonne Castro - Managing Partner, HR Solutions at IP Living. Ivonne Castro is a Global HR Business Solutions Partner with 20 years of experience in talent management, training & development, and business & cultural transformation. She has a passion for helping both large and small companies set up and implement Human Capital strategies and tactics that source top talent, improve productivity and drive bottom-line revenues.

Ivonne leads a cross-border team of Human Capital Professionals, Business Partners, Facilitators and Instructional Designers that help clients to identify and design the optimal HR Solution strategies and tactics to rapidly achieve business results. 

The IP Living's approach is built on solid business strategy, organizational development interventions and collaboration tools to develop and deliver proactive solutions with a dynamic vision of HR to help business to create a sustainable integration of people, processes, and technology.

Steven McDonnough - CEO at ProGlobalPartners. Steven is a NASBITE Certified Global Business Professional, with a passion for creating opportunities for businesses to foster lasting, mutually beneficial relationships. Steven has the skills and network required to help his clients design and implement their global expansion strategies. He combines a formal education in business and finance, more than 15 years of financial planning for business owners and individuals, the management of multiple corporations, and the experiences of founding and operating a global professional networking organization to create ProGlobalPartners (PGP). 

PGP, a U.S.-based international sales and project development company, offers a streamlined, all-encompassing support model for every element of the foreign sales process, helping U.S. and foreign clients build key relationships and complete successful transactions. Spanning across six continents and over 50 countries, they provide a unique 360-degree service model to support international buyers and sellers through the entire sales process: buying, selling, professional support services, financing, and government relations. Overall, PGP increases access & broadens the capacity of their clients, so companies can do business in foreign markets. PGP's primary divisions include Advisory Services for general advice, Integrated Solutions for construction and facilities management companies, and Modular Utilities which provides containerized power and water solutions.



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