Global Chamber and the Global Village

Posted by: Demba Ndiaye, Strategy First on Saturday, March 9, 2019

"Today, after more than a century of electric technology, we have extended our central nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned." Marshall McLuhan, Understanding Media, 1964.

With the Global Chamber® emerging strong across 525 metro areas through the engagement of top executives and regional leaders with connections and information to grow businesses, translating that vision aligns with what Marshall McLuhan predicted about the “global village” concept, one world interconnected by an electronic system, embedded deeply into our popular culture.

Marshall McLuhan popularized the concept of a global village along with its social effects. His insights were revolutionary at the time, and fundamentally changed our perception about media, technology, and communications ever since. McLuhan chose the insightful concept of "global village" to highlight his observation that an electronic nervous system (the media) was rapidly integrating the planet and how events in one part of the world could be fully experienced from other parts in real-time, a replica of human experience when we lived in small villages.

Today’s actors from all walk of life need to be educated in implications and prerequisites of such an emerging environment whereby risks and perils along with underlying underwriting criteria for business successes, require a new valuation and monitoring paradigm.

When business-minded people come together, it’s obviously to get into business, make and share profit. Structuring the deal in regards to:

  1. Responsibilities
  2. Capabilities
  3. Inputs
  4. Rewards and safeguards
  5. Execution time frame 

These remain basic ingredients one should reckon with before engaging in any transactional deal, and more so, any relational business deal. Working along with my peers at Global Chamber®, it’s my role to make sure members are optimally covered on those grounds before they engage. Such areas of concerns, when omitted, delayed or absent in any business setting, may constitute adjournment grounds for the deal.

Demba Ndiaye

Director of International Partnership at Strategy First LLC.



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