Success in China in 2020; Year of the Rat and COVID19

Posted by: Todd Cornell - Global Chamber Northern Colorado on Thursday, March 5, 2020

So many changes! And so much opportunity!

Do you know about the latest opportunities including incentives for selling in China?

China is the largest market after the U.S. and keeps growing. It is attracting foreign companies, from agricultural to manufacturing and tech industries. Imports are UP until the recent corona virus outbreak.

What does 2020 look like for business in China?

What opportunities are available? We're learning about the new realities of trade and globalization every day with the influence of the US-China trade war and corona virus still evolving.

This was a globinar that I was pleased to be part. I think you'll enjoy it! Check it out here.

One of my favorite parts of the discussion was how we all agreed on the top franchise in China. And the failure examples can be a learning experience for others entering the market.

I also shared the 5 Skills of Bing Fa. Contact me for more information!

  1. Know yourself
  2. Follow the village
  3. Have a heart that protects, not hurts
  4. Be in the moment
  5. Failure is the mother of success


  • Todd Cornell - Founder of Cultur668 / Global Chamber® Northern Colorado
  • William Edwards - CEO and Advisor to Chief Executives at Edwards Global Services
  • Abdelhak Benkerroum - Founder and Director of Eastheimer Training and Consulting
  • Moderator: Doug Bruhnke - Founder/CEO of Global Chamber®

Speakers Bio

Todd Cornell - CEO of Cultur668. Todd is the Managing Director/founder of Cultur668, a consulting firm that helps US businesses maneuver China with strategies that work within Chinese culture.Originally from Fort Collins, CO, Todd lived in Chinese speaking regions for over 20 years and is committed to helping Colorado and US companies experience more success in China. He has lived in 5 states and 3 Chinese regions (Mainland China, Taiwan, and Hong Kong), and traveled to over 30 countries. Todd is also the Executive Director of Global Chamber® Northern Colorado.

William Edwards - CEO and Advisor to Chief Executives at Edwards Global Services. William Edwards is an executive with 46 years of international operations, development, executive and entrepreneurial experience. He has lived in China, the Czech Republic, Hong Kong, Indonesia, Iran, and Turkey. He has 37 years’ experience living and working in China. 

With experience in the franchise, oil and gas, information technology and management consulting sectors, he has directed projects on-site in Alaska, Asia, Eastern Europe and the Near East and worked on projects in 68 countries. Founded in 2001, Edwards Global Services, Inc. takes U.S. businesses global and currently has activity in 32 countries. In 2011 and again in 2015, Mr. Edwards and his company received the U.S. Presidential award for export excellence. In 2016, He was appointed to the District Export Council by the U.S. Secretary of Commerce and serves as Vice Chair for Orange County. He is also a Member of the Advisory Board of the University of California, Irvine, MIND Institute and a Founder and Director of the Nancy Imlay Edwards Foundation. 

Mr. Edwards speaks around the world on taking businesses international and doing business in emerging markets. He has authored numerous articles on global business development. 

Abdelhak Benkerroum - Founder and Director of Eastheimer Training and Consulting. Abdel is the author of the book “We Have A Deal”, a visiting professor at EMLYON and East China Normal University, the Founder & Director of Eastheimer Training and Consulting, and Global Advisor to the Global Chamber® Shanghai. He is based in Shanghai, China and serve clients across the globe. During his career in supply chain and international trade, Abdel coached business development teams, led complex legal negotiations, aligned executives, built account management teams across various regions, drove service improvements at different branch offices, and established operational processes in several branch offices in Europe, Middle-East, Africa, and India Region. He is native speaker of English, French, Arabic, and Berber, and has a good understanding of Spanish and Chinese. A graduate of Texas A&M University with a Masters in International Business, and of Marseille School of Business (KEDGE) with a Masters degree in Corporate Strategy. Also a former scholar of Confucius Institute at University of Dubai.




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