Reformulating Your Global Sales Plan for Success

Posted by: Yvonne Luker - Global Chamber on Tuesday, September 15, 2020

The objective of this globinar was to hear from sales leaders who help executives rethink and reformulate sales efforts to grow and succeed in these extraordinary times. What an amazing three!

Sharing how others are reformulating their plans and actions, and providing tips for you to continue to shift, can seed more members to grow and succeed in these next days. Watch, listen and learn HERE.

We specially-selected these three extraordinary sales thinkers and doers - to optimize chances that you'll walk away with plenty of ideas for your business to thrive in the new normal, and to blaze a new path for you and your global firm.

We chatted about... where is the money? Let's migrate there!

Why are people buying? Let's use that to design better strategies.

Need more leads? What are some ways to find new methods of good lead generation?

What are some ideas for closing on virtual deals where we may never meet in person?

How to overcome those who are afraid to commit? How to use trust in the closing process.

We also covered how to get our sales mind in the right place... we CAN do this.

We talked about building rapport via the phone and zoom.

And we discussed building success through distribution and partnerships.

Thank you Charles, Suzy and Zach!


00:00 – Multi-Metro Globinar begins

  • Charles Bernard - Founder and CEO of Criteria for Success, Inc
  • Suzy Zeng - CEO & Co-Founder, Z-Choice International
  • Zach Selch - VP Global Sales at PharmaJet

00:30 – Q&A Session

01:00 - End

Speaker Bios

Charles Bernard - Founder and CEO of Criteria for Success, Inc. Charles is an accomplished speaker that has trained thousands of CEOs, Sales Managers, and Salespeople on the art of business relationships, growing revenue, and overcoming challenges. With over 20 years of experience in direct sales, sales management, recruiting, and training, Charles is a subject-matter expert with a knack for troubleshooting. 

He was born in Madrid, Spain and was educated in Surrey, England. Currently, Charles resides in New York City where he is authoring his debut book, “Enabling Buying in a World of Selling". Charles is part of the Global Chamber New York City advisory board.

Suzy Zeng - CEO & Co-Founder, Z-Choice International and Formal Vice President of Asia Market Development at WhiteWave (Danone). Suzy is a seasoned corporate executive and entrepreneur with extensive experience in global market development, customer connections, and product innovations.  She is a thought leader with diverse experience, dynamic leadership skills, and is known as a motivator, a passionate leader through example and a powerful connector.   
While working in the corporate, Suzy lived in China 3-times as an expat, and helped the establishment of various US businesses in Asia, including PepsiCo, Kraft and Danone. Most recently she was the Vice President of Market Development for WhiteWave (Danone), led its market expansion to key Asia markets, as well as the creation of its China Joint Venture. Suzy is currently the CEO of Z-Choice International based in Denver, focusing on providing market/business strategy for US-China small-medium size companies. She’s also the president of Chinese American Association for Rocky Mountain Region and a board member of Global Chamber Denver and Colorado Business Women. She is passionate about holistic wellbeing, and is on a mission to help women and families to achieve physical and financial wellbeing.  

Zach Selch - VP Global Sales at PharmaJet. Zach is the VP of global sales for a medical device company, and has served as VP Sales for 3 startups, headed international sales for a midmarket company that sold for close to $400 million, has been MVP 4 times for a Fortune 1000 multinational. 

Zach has more than 30 years’ experience building and running international sales organizations, selling in more than 130 markets around the world and driving >1000% growth multiple times. His master class is focused on how we can get results faster as a company expands into new international markets. Zach presently runs a vlog on international sales #globalsalesmentor that comes up 5 days a week with tools for increasing your international sales. Learn more about him at his Global Sales Mentor site. 


Moderator: Doug Bruhnke - Founder/CEO of Global Chamber®. Doug is a global entrepreneur dedicated to helping members of Global Chamber® successfully reach new markets across 525 metros - everywhere! He is a two-time expat with Dupont in Tokyo and Singapore with over 30 years of global business experience in nearly all countries and segments. Doug is also regional advisor for U.S. Global Leadership Coalition and a member of Arizona District Export Council, British American Business Council of Northern California and more. He has a B.S. in Chemical Engineering from University of Utah and an EMBA from Michigan State University, and is co-inventor on 5 patents. Doug was born in Mt. Kisco, New York and now is based in Scottsdale, Arizona and Palo Alto, California.



Be global and UNSTOPPABLE!

Yvonne Luker - Global Chamber



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