Understanding Silicon Valley Culture for Foreign Companies

Posted by: Yvonne Luker - Global Chamber on Saturday, October 3, 2020

We were pleased to feature Fernando Franco of PuentaLabs and Tercos Media, who provided his perspective on differences between the business ecosystems in Silicon Valley with the rest of the world, and how you can benefit.

Watch and listen to the discussion on Youtube HERE. Listen to the discussion on the Global Chamber® podcast HERE.

Silicon Valley was thrust unexpectedly at Fernando while he was leading economic development activities for ProMexico in California. As he was moving in a new location in Southern California, he was asked to move to San Francisco to focus on the tech and manufacturing companies. It took some time to get into the network but Fernando assimilated, and we benefit because his stories and tips are invaluable!

In this 60 minute conversation with founder/CEO Doug Bruhnke, Fernando addressed...

  • How should foreign companies approach the U.S. market including Silicon Valley?
  • How does a tech firm be successful in Silicon Valley? What are some key tips?
  • Where should incoming firms locate their office and people?
  • How should a firm incorporate Silicon Valley into their business plan?
  • How can you get to be an insider in Silicon Valley and how does that help your firm?
  • How should you raise money in Silicon Valley?
  • What are the key attributes of success entrepreneurs in Silicon Valley?

Fernando also discussed the importance of diasporas in the Silicon Valley. He is perhaps the most expert on the Latin America diaspora including Mexico and now extending far beyond through is work at LatinSF and his current firms. He touched on Silicon Vikings and other groups and shared why that's an important part for most foreign companies landing in the area.

Thank you Fernando for sharing your knowledge and expertise. That was informative and fun!

Fernando Franco is Executive Director of PuenteLabs in San Francisco. He is also Co-founder of Tercos Media, which since 2016 has produced the first podcast in Spanish from Silicon Valley, "El Valle de los Tercos", with more than 250,000 thousand downloads, mainly in the United States, Latin America and Spain.

Previously Fernando was Director of LatinSF, the office responsible for strengthening economic ties between San Francisco and Latin America. At LatinSF, Fernando advised Latin American corporations on investment issues, and supported the immersion of Latin American startups into the San Francisco ecosystem.

Fernando came to Silicon Valley in 2011 as a Director of ProMéxico, the former investment and trade agency of the Mexican government, focusing on representing all of Mexico's economic interests in Silicon Valley. He began his career as Director of Investment Promotion in the Government of Baja California, attracting modern industry and generating jobs with high added value for the region. Some of the companies that established operations in Baja California during this period were: Honeywell Aerospace, Nissan, Goodrich Aerospace, Sharp, among others. He has a degree in International Relations.


Yvonne Luker - Global Chamber®


About Global Chamber®: Global Chamber® is a growing and collaborating community of CEOs, executives and leaders in 525 metro regions around the world... connecting member businesses to new opportunities and advancing growth and success. It's the only chamber of commerce in the world operating in hundreds of locations that helps exporting, importing and investing members to connect through warm introductions to clients, partners, projects and resources. Global Chamber® is a registered trademark of Global Chamber, LLC.



0 comments on "Understanding Silicon Valley Culture for Foreign Companies"

Leave a Comment