Smart digital marketing tactics can help keep businesses thriving, even in the face of an economic downturn. Present concerns among small and medium-sized businesses about the economy have been proliferating for a while now; this audience is only natural, as recessions tend to hit them the hardest. This is nothing new – we can all remember well the financial crisis from 2007-2009 and the recent economic hardships brought by the COVID pandemic.
But throughout each economic downturn, stretching as far back as the Great Depression, one strategy has reliably seen businesses through: investing in and employing smart marketing tactics.
Smart marketing not only keeps businesses afloat during such tough times, but actually places them ahead of their competition once tough times subside. We explore the strong results of this strategy in our article below, which not only details these marketing tactics, but also provides free tools to help businesses create their own marketing plans. We also take a comparative look at two seemingly unrelated businesses, real estate and ecommerce, and show how universally applicable marketing tactics investment is.
Our included open tools allow for the quick and easy creation of standout marketing and branding designs. These tools aren’t only for use by seasoned designers – they're simple and meant to be so for everyone who’s interested in keeping loyal customers and attracting new ones. If you’re looking at the future with financial unease, take a look at our article and tools, and put those thoughts at rest.
Link HERE to Recession-Proof Marketing Strategy and Tools.
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