Global First. Local, Too.

By Doug Bruhnke, Global Chamber®

A “Local First” slogan makes sense for consumers when they’re buying, but it can be a disastrous approach when executives are looking for sales growth.

Thinking too close to home has put the U.S. into the predicament of having less than 1 percent of companies export, while most countries around the world are much higher, like Sweden at 5 percent. Only 14% of U.S. GDP is related to exports, while countries focused on exporting are much higher... like China at 34% and Germany at 52%.