Globinar Women in Global Leadership Tucson - Los Angeles
USA
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Women in Global Leadership - Tucson and Los Angeles
Join us August 11th at noon PT / 1pm MT / 2pm CT / 3pm ET / 8pm London for one hour.
We're pleased to present 5 extraordinary global leaders on a panel discussing challenges and opportunities with a focus on creating a better future.
For August 11th we are honored to feature Tucson Mayor Regina Romero and 4 more keynote speakers... Mexico Consul General Marcela Celorio (Los Angeles), Marisela Caraballo DiRuggiero, Director of Trade Development at the Port of LA, Allison Moore (Fresh Produce Association) and the award-winning Don Guerra, investor and owner/baker of the best bakery in the Southwest, Barrio Bread.
Join us for a lively and informative discussion! This is a conversation on challenges and opportunities, and we've found that it's best served to have one amazing male leader on the panel, and so we're thrilled to have Don Guerra... who learned banking from his Nana and mother, and employs his daughter in his primary business. Listen in and learn more - much easier than getting your taste buds on his creations due to high demand!
We had hoped to have some of the speakers and an audience at Consulate of Mexico in Tucson, but the re-outbreak of covid - exacerbated by the delta and delta plus variants, and the unvaccinated - have caused us to retreat for safety. The event will be fully available anywhere in the world on zoom.
Thank you to our planned host Consul General Rafael Barceló at the Consulate of Mexico in Tucson - next time!
Global Chamber® "Women in Global Leadership" events began 5 years ago in the early days of Global Chamber® in San Francisco and Phoenix. For this, the 2021 metro Tucson & LA event, we are pleased include leaders in a 'cross metro' Women in Global Leadership format.

Speakers
- Mayor Regina Romero - City of Tucson
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Consul General Marcela Celorio - Consulate of Mexico in Los Angeles
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Marisela Caraballo DiRuggiero - Director of Trade Development at the Port of Los Angeles
- Allison Moore - Vice President of the Fresh Produce Association of the Americas (FPAA)
- Don Guerra - Owner/Baker at Barrio Bread (Tucson) NOTE: from the offices of Felipe Garcia of VisitTucson
Moderators
- Barbra Coffee - Economic Initiatives Director, City of Tucson
- Doug Bruhnke - Executive Director at Global Chamber® Tucson
Additional Speakers
- Consul Rafael Barceló - Consulate of Mexico in Tucson
Speaker Bios
Regina Romero, Mayor of Tucson. Raised by immigrant farm-workers in Somerton, Arizona, Regina is the youngest of six children and began breaking barriers early on as the first member of her family to vote and the first to graduate from college. She is a proud graduate of the University of Arizona and holds a post-graduate certificate from the Harvard Kennedy School of Government.
In 2007, Regina became the first woman to represent Tucson’s Ward 1 on the Tucson City Council. While on the Council, Regina helped lift Tucson out of the Great Recession to its most prosperous decade in recent history, helping spur the creation of thousands of high-wage, long-term jobs. She has proven herself to be a champion for issues such as acting boldly on climate change, affordable housing, infrastructure investment, immigrant and workers rights’, and access to a high-quality education.
In November, 2019 Regina was elected Tucson Mayor, becoming the first woman and first Latina Mayor of Tucson, as well as the only Latina Mayor in the 50 largest U.S. cities. Regina is the proud mother of two bi-lingual, bi-cultural and bi-adorable children, Emiliano and Luciana, and has been married to Ruben Reyes for 15 years.
Marcela Celorio, Consul General of Mexico in Los Angeles. Born in Mexico City, Consul General Marcela Celorio has a law degree from the Escuela Libre de Derecho and two master’s degrees, one in diplomatic studies from the Instituto Matías Romero (IMR) and the other in defense and national security from the Colegio de la Defensa Nacional at the Mexican Ministry of National Defense (SEDENA). She continued her academic training at the Center for U.S.-Mexican Studies at the University of California, San Diego (UCSD) and was the first Mexican Foreign Service diplomat to complete the Diplomat in Residency Program at the American University (AU) in Washington, D.C.
In 1999, she joined the Mexican Foreign Service and over the years ascended through every diplomatic rank. She first served as a Diplomatic Attaché at the Mexican Embassy in Washington, D.C.
At the Mexican Ministry of Foreign Affairs, she served as Director of Nationality and Naturalization, a position in which she promoted the recognition of dual nationality. This effort culminated in the constitutional reform of 1997 and the issuance of the new Law of Nationality of 1998. She was subsequently appointed Director of Protection Policies, a position in which she contributed to the implementation of the border liaison and interior consultation mechanisms between Mexico and the United States. In 2000, she was appointed Director for U.S. Affairs.
In the academic field, she taught Public International Law at the Universidad Iberoamericana (UIA) in 2000 and 2001. She has also conducted research and written about topics related to dual nationality and citizenship, national security and the integration of North America, and cross-border diplomacy. On March 6, 2020, she participated as a judge in the national finals of the prestigious Philip C. Jessup Law Court Competition along with the former Judge of the International Court of Justice, the Mexican diplomat, Bernardo Sepulveda.
Outside of Mexico, from 2002 to 2006, she was assigned to the Mexican Embassy in Washington, D.C. as Chief of Staff. In September of 2006, she was commissioned to serve as Deputy Director General responsible for the North America region at the Ministry of Foreign Affairs headquarters.
From 2009 to 2012, she served as Deputy Chief of Mission and as Advisor for Economic Affairs, Trade, and Cooperation in Israel. In 2012, she was appointed Counselor for Political Affairs at the Embassy of Mexico to the Kingdom of Belgium and the Mexican Mission to the European Union. From 2013 to 2016, she was accredited as Deputy Consul at the Consulate General of Mexico in New York.
On June 15, 2016, Marcela Celorio took office as Consul General of Mexico in San Diego, California. While at that post, she developed the concept of cross-border diplomacy.
As an alumni of the Escuela Libre de Derecho she was the first woman to reach the rank of Ambassador (on April 28, 2017). Proposed by President Andrés Manuel López Obrador, she was ratified Consul General of Mexico in Los Angeles by the Senate and took office on June 24, 2019. Her diplomatic work has been characterized by her commitment to achieving a dialogue between cultures. In this regard, since being appointed to Los Angeles, she has fostered an intergenerational and intercultural understanding between Mexicans, Mexican Americans, and Americans of all cultures.
She speaks fluent English and has knowledge of French, Italian, and Hebrew.
Marisela Caraballo DiRuggiero - Director of Trade Development at the Port of Los Angeles. The Port of Los Angeles is the busiest container port in North America. Appointed to her position in 2019, Marisela oversees the Trade Development Division, ensuring the Port fulfills its mission to connect U.S. businesses throughout America with overseas trade opportunities—particularly exports—through trade promotion workshops that encourage increased trade through the Port of Los Angeles. Trade Connect, the Port’s educational trade outreach program, is tailored to small-and medium-sized businesses dealing with specialized commodities to consider export markets. With more than two decades of experience in public policy development, issues management and legislative advocacy, Caraballo DiRuggiero is also responsible for the outreach to professional associations and government agencies to promote specialized business opportunities in key commodity areas, with an emphasis on export cargoes.
Additionally, Caraballo DiRuggiero oversees the function of intergovernmental relations with foreign governments, advancing the Port’s influence on expanding trade markets, and is the Port’s point person to the international diplomatic community. She has purposefully advanced the Port’s influence on the world stage by negotiating many sister port agreements promoting trade, environmental stewardship, infrastructure development, supply chain efficiencies, and increased security protocols.
Previously, Caraballo DiRuggiero served as the Port’s director of legislative affairs, where she worked tirelessly to achieve legislative policy wins for the Port, helping to secure more than $350 million in government funding for various Port infrastructure projects ranging from transportation, security, environment, and dredging. Prior to joining the Port in 2002, she worked for a Member of Congress, a California State Senator, and real estate development company.
In addition to her responsibilities at the Port, Caraballo DiRuggiero serves on the boards of the U.S.-Mexico Chamber of Commerce California Regional Chapter and Loyola Marymount University Center for International Business Education Advisory Council and is a member of the Wilmington Rotary Club.
As a cum laude graduate of Loyola Marymount University, Caraballo DiRuggiero earned a bachelor of arts in political science with a minor in Spanish literature. She also attended a prestigious scholars program at Oxford University, Queens College.
Allison Moore - Vice President of the Fresh Produce Association of the Americas (FPAA). Allison has been with the association since 2001 working on government affairs issues related to cross border trade, agriculture, food safety, transportation, and more. Through her involvement in the produce industry, Moore actively works to strengthen produce businesses by bringing infrastructure improvements to the area, working on Federal regulatory issues, enhancing Customs and Border Protection processes, better collaboration and integration with industry and partnering government agencies in the U.S. and Mexico, and creating a more effective business environment for the members of the produce industry. Allison also represents the FPAA and its members through active participation in outside organizations such as the Arizona Mexico Commission and the United Fresh Produce Association Food Safety & Technology Council.
Allison is a member of the board of Nogales Community Development, an organization that works to build thriving communities in Nogales and Santa Cruz County by managing projects for commercial revitalization, business support for entrepreneurs, asset development for individuals and affordable housing for families and individuals. Allison also served for many years as a board member on the Nogales Economic Development Foundation, the Grantee of the Foreign Trade Zone in Nogales, and as a board member of the Greater Nogales Santa Cruz County Port Authority, an organization that brings together all of the private and public stakeholder groups reliant on the international ports of entry in Santa Cruz County. She is past-president and current vice president of public relations for the Nogales Toastmasters Club and is a founding member of Louie and Friends Foundation, an organization that helps struggling families facing emergency veterinary expenses for their beloved companion animals.
When she isn’t working or extolling the virtues of fresh fruits and vegetables to her friends and family, Allison is also enthusiastically learning to become a birder in the bird-rich environment of Southern Arizona, and she practices watercolor painting in her spare time. She resides in Tubac, Arizona with her senior rescue dog, Taz. Originally from the mountains of rural Virginia, Moore has a B.A. in English Literature from the University of Virginia and a M.F.A. in Creative Writing from the University of Arizona.
Don Guerra - Owner/Baker at Barrio Bread (Tucson). Don grew up in the Phoenix area and enjoyed baking with his mother and eating his nana’s tortillas. He attended the University of Arizona to study anthropology and then headed to Flagstaff, Arizona. Don worked in several bakeries before opening The Village Baker of Flagstaff in 1995. A few years later, he moved to Ashland, Oregon to open The Village Baker of Ashland.
After returning to Tucson, Don completed a degree in education and taught K-12 grade students for seven years. As time passed, he yearned to return to the artistry and passion of his baking days and started experimenting with new recipes. A “garage bakery “remodel yielded Barrio Bread in 2009 and the Community Supported Baker was born. Barrio is Spanish for neighborhood, a name he chose since his neighbors were the lucky recipients of his first Tucson loaves. This sense of community is embedded in every aspect of the business.
Don is committed to working with local farmers, chefs, and other food producers to strengthen the local grain economy and grow the local food network. In 2015 he was awarded a USDA Local Food Promotion Grant that significantly helped him to increase collaboration with others and expand production with a new bakery. He has taught a variety of baking classes and presented at conferences and workshops, highlighting his business model and work with heritage grains. Don has consulted in Mexico, Taiwan and throughout the United States.
In 2016 Don was named one of the Top Ten Bakers in America by Dessert Professionals magazine. He also received the Leveraging Your Localness award from Bite Magazine, Good Food Finder USA and Local First Arizona. He is also co-owner of the new restaurant Barrio Charro in Tucson. Barrio Charro joins two of Tucson’s most iconic local food stories and James Beard nominated personalities; local baking legend Don Guerra of Barrio Bread and Chef Carlotta Flores of the El Charro and Si Charro! Restaurant group.
Moderator 1: Barbra Coffee - Economic Initiatives Director, City of Tucson. Barbra serves as Director of Economic Initiatives for the City of Tucson, AZ. She is responsible for the city’s economic development strategy, which includes local business retention and expansion programs, business attraction, small business and entrepreneurial development and business ombudsman activities. Her division is also responsible for annexations and the economic development and workforce grants program.
Before starting with the city in February, 2019, Barbra was the Director of Economic Development & Tourism for the City of Henderson, NV. She led the city’s strategic recruitments of companies like Turano Baking, Progress Rail, Barclays, and the Raiders NFL franchise. Under her leadership the city created the urban-most drone test facility in the U.S., Henderson Unmanned Vehicle Range (HUVR), and launched entrepreneurial programs such as the Water Street Rall-E and Henderson Start Tank. Prior to Henderson, Barbra served as Economic Development Director for the City of College Park, GA. There she oversaw the development of more than 200 acres of city-owned property and coordinated the activities of the College Park Business and Industrial Development Authority, focusing many of her efforts on downtown redevelopment and corridor revitalization. From 2003-2009, Barbra coordinated and implemented several different economic development and redevelopment strategies for the city of Goodyear, AZ. As Senior Development Manager for Goodyear’s Economic Development department, she coordinated business recruitment and marketing efforts for the city. Barbra started her career as a Texas Main Street Manager directing revitalization efforts in downtown Houston and Marlin, TX.
Barbra currently sits on the Board of Directors for International Economic Development Council (IEDC) and actively participates in organizations that focus on key aspects of economic development. She has served as Georgia State Alliance Co-Chair for the International Council of Shopping Centers from 2011-2013. In addition, she is a member of NAIOP, CoreNet Global and the Arizona Association of Economic Development. She was a founding member of the Nevada Economic Development Association.
She received her Bachelor of Science in Radio-TV-Film from the University of Texas at Austin in 1990, followed by a Master of Liberal Arts in International Studies from the University of St. Thomas in Houston, Texas. In 2008, she earned her Certified Economic Developer (CEcD) designation from the International Economic Development Council and attained her Economic Development Finance Professional (EDFP) credential from the National Development Council in 2012.
Moderator 2: Doug Bruhnke - Founder/CEO of Global Chamber®. Doug is a global entrepreneur dedicated to helping members of Global Chamber® successfully reach new markets across 525 metros - everywhere! He is a two-time expat with Dupont in Tokyo and Singapore with over 30 years of global business experience in nearly all countries and segments. Doug is also regional advisor for U.S. Global Leadership Coalition and a member of Arizona District Export Council, British American Business Council of Northern California and more. He has a B.S. in Chemical Engineering from University of Utah and an EMBA from Michigan State University, and is co-inventor on 5 patents. Doug was born in Mt. Kisco, New York and now is based in Scottsdale, Arizona and Palo Alto, California. Hear the Global Chamber® story here.
About Global Chamber®: Global Chamber® is a growing and collaborating community of CEOs, executives and leaders in 525 metro regions around the world... connecting member businesses to new opportunities and advancing growth and success. It's the only chamber of commerce in the world operating in hundreds of locations that helps exporting, importing and investing members to connect through warm introductions to clients, partners, projects and resources. Global Chamber® is a registered trademark of Global Chamber, LLC


