Add To Calendar

Globinar Marketing and Branding 1 of 3: Trends in Emerging Markets

Date: November 16, 2021
Location: 
ZOOM
Phone: info@globalchamber.org

All globinars are free for members. You may need to login to see your ticket

Globinar Marketing and Branding

Part 1 of 3: Marketing Trends in Emerging Markets

Tuesday, November 16th at 8am PT / 11am ET / 4pm London / 8:30pm Mumbai

Join us for a 3-part Global Chamber® multi-metro meetup series on global marketing and branding. Get a peek into regional trends and opportunities in a conversation with members from around the world. 

Speakers

  • Rufiya Blank - VP of New Business Development at Kompass North America
  • Fouad Barreh - Executive Director of Global Chamber® Djibouti
  • Rick Parada - Marketing Director at EKATAR All in One Marketing
  • Paola Calderon - Director of Marketing Strategies at Sivoz Mexico

Moderated by Kuntal Shah Warwick, Global Advisor at Global Chamber®

Additional speakers to share insights... Maimun Mustafa, Executive Director at Global Chamber® Dhaka, and others.

Marketing Trends in Emerging Markets - Nov. 16th: Learn about the latest in marketing channels and practices that get results, including tools, resources and automation... in emerging markets and around the world.

Rufiya Blank, Vice President New Business Development at Kompass North America.

I have done International business for many years and I never get tired of it. I travel not only across different countries, but also within different cultures. Every day I believe more and more not in cross-cultural differences, but in cross-cultural acceptance. Working for Kompass helps me to break down barriers to global business and making the world a smaller place for all of us to live and work.

At Kompass we help companies expand into foreign markets by providing the Global Database research tool EasyBusiness and advertising in 24 languages. I believe that our Global Research, Advertising and Social Selling platforms are the future of Global business.

Richard Branson said that “Every company has the potential to change the world, and will not survive if it doesn’t”. Every day I do my small part of the big dream of creating the perfect International world in which people of all genders, colors and cultures can prosper.

Kompass is the leading provider of high quality B2B information, with a database of over 59 Million companies worldwide. We will show you how to turn that information into lead generation, as well as covering advertising to a global market in 30 languages, and socially selling your business to the planet! The world is your company’s oyster, Kompass is the tool to open it.

 

Fouad Barreh - Executive Director at Global Chamber® Djibouti. 

Eng.Fouad Abdillahi Barreh holds a bachelor degree in communications engineering from the International Islamic University of Malaysia. He has then pursued an MBA at the Arab Open University in Bahrain. He is an expert registered as the “Reseau des Experts Internationaux”, based in Grenoble, France. Fouad has a wide knowledge of business issues and is well sought after for issues such as commerce, business representation, and government liaison as well as business strategies. He has delivered speeches on international conferences such as the ITU, USTTI, etc. He provides advice to top Companies in the World which are involved in a diverse area as petroleum, logistics, real estates, ports, and infrastructures.

 
 
Rick Parada - Marketing Director at EKATAR All in One Marketing
 
For the past 15 years Rick has created successful marketing strategies for the firm's Transnational Accounts like Paramount Pictures, Telefónica, Movistar, LiftMaster LATAM, Trek Bikes, GongCha, etc... and therefore he develops the departments and teams to fulfill the objectives of clients. From off-line to on-line communication, to social media and all aspects of Marketing, Rick is aware of new ways to communicate with final consumers. Ekatar is a Total Marketing Agency providing a full range of solutions to Transnational Accounts. From Digital Advertising to VR Experiences, Experimental Marketing, Digital Advertising, Software development, & immersive creative campaigns taking place off-line & on-line, not only for Mexico but LATAM.
 
 
 
Paola Calderón - Director de Planeación Estratégica - SiVoz
 
Paola attended the Universidad Iberoamericana from 2008 to 2012, where she obtained her degree in Business Administration. The Jesuit charism inspired her to be a sociable person and she loves all the human interactions that her work involves, combined with new technologies.

She works with the latest marketing technologies to support client success. He is also in charge of the growth vision of the Company to expand markets, maintain and improve relationships with customers, suppliers and partners. She is also committed to the growth of the professionals who work in the Company with new challenges and improvement of their skills and knowledge.

The best formula she found in Sivoz is to improve the customer experience through technological and traditional channels such as call and contact center, bots, management systems and the creation of customer behavior algorithms using AI.

 
 
 
 
Next Programs
 
Social media Impact Around the World - Dec 3rd: Learn about the main social media platforms in use, the crazy, the fun, and fantastic examples that produce active engagement.
 
Using eCommerce to Reach New Markets - Dec. 14th: Let's discuss the value of eCommerce in these regions and how in-country and exporting companies are thriving in the post-pandemic world. 
 

Moderators

Kuntal Shah Warwick - Global Advisor

Propelled by a vision to connect businesses across cultures and boundaries, Kuntal strives to deliver brilliant creative with business and industry insights. She has strategic communications, marketing, and partnership experience across sectors, with a more recent focus on innovation industries, global and digital trade. As KSW Consulting evolves into its second decade, we embark on a more global mission to help enterprises grow, communicate and tell their stories as impactfully as possible. She serves as a Global Advisor with Global Chamber and as a consultant with the California International Trade Center and Small Business Development Centers.
 
Kuntal's team helps a variety of businesses and organizations find worldwide success by launching or expanding into international markets. She also loves travel, arts, design and the outdoors!

 

Co-moderator: Doug Bruhnke - Founder/CEO of Global Chamber®. Doug is a global trade advocate, entrepreneur, speaker and author (2022) dedicated to helping members of Global Chamber® successfully reach new markets across 525 metros - everywhere! He is a two-time expatriate with Dupont in Tokyo and Singapore with 35 years of global business experience in nearly all countries and segments. Doug is a regional advisor for the U.S. Global Leadership Coalition and a member of the Arizona District Export Council. He has a B.S. in Chemical Engineering from the University of Utah, an EMBA from Michigan State University and is co-inventor on 5 patents. Doug was born in Mt. Kisco, New York, and these days you can find him mostly on zoom, and sometimes in Scottsdale, Arizona or Palo Alto, California. Hear the Global Chamber® story here.

 

Global Chamber® is a growing and collaborating community of CEOs, executives and leaders in 525 metro regions around the world, connecting member businesses to new opportunities for advancing growth and success. It's the only chamber of commerce in the world operating in hundreds of locations that helps exporting, importing and investing for members to connect through warm introductions to clients, partners, projects and resources.

 

 

Sponsors