Globinar How Better Translations Can Create Faster Global Growth

All globinars are free for members.

Globinar How Better Translations Can Create Faster Global Growth

Friday, June 3rd at 8am PT / 11am ET / 4pm London

While global trade reached a record high of USD $28.5 trillion in 2021, around 72% of the world does not speak English. Plus, over 70% of global consumers will only buy if information is presented in their native language. And Google Translate is not the best way to do it.

In this globinar we will demonstrate the importance of translating and interpreting your messages and how to do both parts with A+ accuracy. The webinar will also present humorous bloopers with companies that got their branding wrong … and how you can avoid becoming a translation casualty.

What you will learn:

• Growing opportunities for global trade
• The importance of localizing and which languages are most critical
• Distinguishing between translating and interpreting
• Linguists’ qualifications to ensure maximum quality
• Correct translating and interpreting processes to gain A+ accuracy
• Machine Translation (Google Translate): When and how to use it
• Videos, websites, and software: Other considerations
• How to communicate now when you don’t speak the other's language 
• How to verify your company name, product names and taglines
• Funny branding blunders

Auerbach International is a 30-year-old language agency that has processed perfectly over 2 billion words.

Keynote Speaker

• Philip Auerbach

Biographies

Philip Auerbach. Since 1991, Philip has run Auerbach International Inc. which expands clients into cultures and countries through global marketing and language solutions: translating, interpreting, localizing, dubbing, subtitling, and more ... all from or into 120 languages. Clients range from Fortune 100s and SMEs; to nonprofits; and government agencies including US Attorneys’ Offices, US Departments of Agriculture and Homeland Security; and state and local Departments of Public Health.

Moderator: Dana Austin

Dana M. Austin has been speaking life into and over lives and writing, as far back, as she can remember. She studied Communication & Nursing in undergraduate school. Her love of travel, culture and great cuisine was partially responsible for her becoming a Certified Tea Consultant and the writing of this Tea treasure. "Tea With Strings Vignettes: Culture, Customs & Recipes". A true Tea Connoisseur is she!

After writing and soon to publish her next book, "The 3-Minute Devotional For Busy Entrepreneurs", She decided to dedicate her time to bringing her life transforming message to schools, conducting workshops and conferences locally and around the world. She also teaches Etiquette classes. Whether as a keynote speaker or a workshop leader, she can help break through the boundaries that may be limiting your group/team and get them ready to be the drivers that shape their own future.

Global Chamber® is a growing and collaborating community of CEOs, executives and leaders in over 525 metro regions around the world, connecting member businesses to new opportunities for advancing growth and success. It's the only chamber of commerce in the world operating in hundreds of locations that helps exporting, importing and investing for members to connect through warm introductions to clients, partners, projects and resources. Global Chamber® is a registered trademark of Global Chamber since 2014.