Globinar Global Chamber® Brazil - Part 2: Marketing and Cross Cultural

Globinar Global Chamber® Brazil - Part 2: Marketing and Cross Cultural

Wednesday, July 2nd at 8am PT / 12pm Brazil

Join us for a dynamic session exploring marketing strategies and cross-cultural insights in the Brazilian market. Learn how global companies can better connect with Brazilian consumers by understanding local behaviors, values, and communication styles. Perfect for professionals looking to expand or refine their approach in Brazil.

Moderator:

Marc Flo-Martín - Co- Founder at Bossa Global Connection 

Marc counts on over 20 years experience as a Sales and Business Development executive in the Printing & Packaging Industry, with a dynamic international career that has taken him to live in The Netherlands, France and, most notably, Brazil, where he lived for ten years. He is now based in his hometown Barcelona.

Providing consulting services related to Brazilian affairs, he is passionate about assisting companies to do business in Brazil, as well as supporting Brazilian companies expand into Europe.

He also takes great pleasure in sharing his expertise as a guest lecturer on cross-cultural management.

Speakers:

Luiza Dreasher, Ph.D. - President of Mastering Cultural Differences

Luiza has over 20 years of experience in the areas of diversity, equity, inclusion, belonging and cultural competence development. Her expertise in global and domestic diversity has led to consulting jobs and nationwide presentations to numerous audiences, including the United States Department of Defense, Pioneer Hi-Bred International, Schreiber Foods of Brazil, Minnesota Department of Public Safety, Navitaire, and numerous institutions of higher education.

While at Iowa State, she taught courses focusing on intercultural communication, social justice, and cross-cultural race relations. She currently teaches diversity management at Metropolitan State University in Minneapolis. While serving as an Assistant Dean at Mitchell Hamline School of Law in Saint Paul, she developed and taught a course on cultural competence for the legal profession.

Currently, Luiza is the President and CEO of Mastering Cultural Differences. As such, she designs and implements customized programs for organizations and educational institutions that want team members to understand cultural and social differences so they can create environments where all individuals feel welcomed, valued, respected, and heard. In her newly published book, Mastering Cultural Differences: Strategies for Leading a Global Workforce, she provides incredible insight into cultural differences impacting today’s workplaces as well as best practices for creating diverse and truly inclusive organizations.

Erick Dantas - CEO at Auerbach International - Latin America

Erick Dantas is the CEO for Latin America and Legal Representative at Auerbach International South America, where he leads the company’s operations across the region. He specializes in delivering high-quality language solutions in over 120 languages, helping businesses communicate globally with precision and cultural fluency.

With more than 30 years of global expertise through its U.S.-based parent company, Auerbach International Inc., the firm is a trusted leader in translation, interpretation, and localization services. Under Erick’s leadership, the South America division has become a key partner for companies across sectors such as technology, education, healthcare, energy, and entertainment.

Erick’s mission is to amplify the value of his clients through effective multilingual communication. His team offers services including professional translation, simultaneous and consecutive interpretation (both virtual and on-site), software and website localization, voice-over, dubbing, subtitling, and multilingual formatting and design.

Auerbach’s global portfolio includes collaborations with top brands like Google, Microsoft, Rolls-Royce, and X (formerly Twitter). Erick is committed to providing personalized service and linguistic excellence, enabling clients to overcome communication barriers and achieve international success.

Lucas Gomes - CEO of OndaSkim

Lucas Gomes is the CEO of OndaSkim, where he empowers B2B companies to build authority and influence among strategic decision-makers through the firm’s specialized Corporate Influencer Advisory.

Lucas leads a team that transforms executives into digital authorities on LinkedIn, helping them scale their reputation, network, and expertise in alignment with core business objectives such as branding, employer branding, talent attraction, and B2B lead generation.

Under his leadership, OndaSkim has guided dozens of top-tier companies— including Sodexo, Enel, Shell, WeWork, and Globo—in generating over 100,000 high-value business connections through LinkedIn influence strategies.

Lucas is passionate about turning personal brand visibility into tangible business growth and is a trusted advisor for organizations seeking to elevate their leadership’s presence in the digital arena.

About Global Chamber

Global Chamber® is a diverse, innovative and positive worldwide platform for CEOs, executives, investors and industry leaders across 195 countries and 525 regions around the world to find opportunities and effectively empower growth, success and progress. We're the only chamber of commerce operating in hundreds of locations that delivers strategic connections, information and resources to facilitate exporting, importing and investing across regions and borders, while addressing climate change and advancing sustainability. Be global and UNSTOPPABLE! Global Chamber® is a registered trademark of Global Chamber, LLC since 2014.