Globinar Global Marketing Roundtable
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Globinar Global Marketing Roundtable: Beyond Borders
How Culture Shapes E-Commerce Marketing
- Friday, September 12th at 8am PT / 11am ET / 3pm Accra / 4pm London / 5pm CET / 6pm Tel Aviv + Kiev + Nairobi / 7pm Dubai / 8:30pm Mumbai / 11pm Singapore
- Saturday, September 13th at 12am Seoul + Tokyo / 1am Sydney
In today’s global marketplace, e-commerce success depends on more than just smart targeting and sleek design—it requires cultural fluency. Join us for a thought-provoking webinar exploring how cultural values, behaviors, and expectations influence online buying decisions. From color psychology to copy tone, payment preferences to product positioning, we’ll unpack the key cultural factors every e-commerce marketer should understand to connect meaningfully with customers across regions.
Whether you're scaling internationally or fine-tuning your strategy for diverse domestic markets, this session will offer insights, examples, and actionable takeaways to help you market with relevance and respect.
Speaker:
Tiziana Bottone - CEO & Founder at Translate With Style
Tiziana Bottone is the Founder and CEO of Translate With Style, a multilingual agency based in Madrid that specializes in translation, SEO, and copywriting for global brands in the fashion, beauty, and lifestyle industries. Her agency combines linguistic expertise with strategic marketing, helping companies not only translate but also localize their voice for international audiences.
She holds a degree in Foreign Languages and Literatures from the University L’Orientale in Naples. After several years as a freelance translator, she expanded her expertise into SEO translation and multilingual content strategy, carving out a niche that merges language, culture, and brand identity.
Beyond her work at Translate With Style, she serves as Social Media Manager for the Madrid Chapter of Women in Localization, a non-profit organization dedicated to supporting and empowering women in the localization industry.
Away from work, she enjoys discovering new places, reading good books, and trying food from around the world.
Facilitator:
She holds a Bachelor of Arts in English from Kenyon College and an MBA from Wake Forest University School of Business as well as a variety of certificates ranging from high performance mindset to crisis communications from institutions including Yale University, the Department of Homeland Security, and IDEO.
She is a Double Drucker, having placed within the Top Ten two years in a row for the Peter Drucker Challenge, sponsored by the Global Peter Drucker Forum. In November 2018, she traveled to Vienna in November to accept the award and contribute to a panel moderated by the Management Editor with the Financial Times.
In the last five years, she crossed the Carrick-a-Rede rope bridge in Northern Ireland, took in Vienna from the top of St. Stephen's Cathedral and London from the top of St. Paul's Cathedral as well as hiked in Jackson Hole, Sedona, Montana, and Maine.
She is a new member of the Daughters of the American Revolution - family research proved Daniel Decker, her great-grandfather x8, served patriotic service for the state of New Jersey in the war for Independence.
About Global Chamber
Global Chamber® is a diverse, innovative and positive worldwide platform for CEOs, executives, investors and industry leaders across 195 countries and 525 regions around the world to find opportunities and effectively empower growth, success and progress. We're the only chamber of commerce operating in hundreds of locations that delivers strategic connections, information and resources to facilitate exporting, importing and investing across regions and borders, while addressing climate change and advancing sustainability. Be global and UNSTOPPABLE! Global Chamber® is a registered trademark of Global Chamber, LLC since 2014.
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