Global Chamber® Colombia Global Business Connect: Personas, Mercados y Redes Que Mueven Negocios

Martha Rocio Herrera is a strategic leader with more than 25 years of experience in the business sector, including 15 years leading operational areas and a decade serving as Country Manager and Operations Manager in industrial and medical device companies.

Her experience includes launching companies in the Colombian market and expanding them across Latin America, as well as strategic planning, implementation, process optimization, digital transformation, and comprehensive company management — from strategy to operations — driving growth, sustainability, people development, relationship building, and customer satisfaction.

She also spent a period working as a consultant in international logistics, international trade, processes, and operations on major projects for leading companies in Latin America and around the world. This journey allowed her to develop methodologies that combine strategy with process optimization across all business areas and digital transformation, driving successful operations in Colombia and their expansion throughout Latin America.

Through her career, Martha has developed an approach that integrates strategic vision, operational excellence, and digital transformation, enabling her to lead solutions that enhance efficiency and innovation across teams and different areas of the organization.

As a result of her professional journey, she remains committed to her purpose of leading companies and guiding professionals through their strategic and career challenges, sharing the experience she has gained in leadership, strategic management, commercial and operational management, sustainability, and adaptation to changing environments.

Paula Andrea Alvarez Cerón - Chief Executive Officer & Founder at Fundación FaceIT

Paula Alvarez is a social entrepreneur and digital inclusion leader with over 18 years of experience building ecosystems at the intersection of education, technology, and economic development in Colombia and Latin America.

She is the Founder and CEO of Fundación FaceIT, an organization that has trained more than 350,000 citizens in digital skills — including 20,000 rural farmers and 17,000 women — through programs recognized by the United Nations with the WSIS Prize 2017.

Paula is also a certified mentor with the John Maxwell Leadership Institute and serves as a strategic ally of the Colombian Chamber of E-Commerce (CCCE), driving digital commerce programs for the agricultural sector.

Her work bridges public policy, institutional alliances, and grassroots impact — connecting communities that are rarely part of the global conversation to the opportunities they deserve.

César Trabanco - Vice President of Business Services at Global Chamber®.

With over a decade of administrative, operational and leadership experience in different types of environments that range from international non-profit organizations to private corporations, Cesar has focused on international business and trade with significant input to the service sector. Specifically, he has worked on market development and service management for Latin America and Europe.

Cesar's work with Global Chamber® has allowed him to interact a lot more with markets like Asia, Africa and North America as collectively the team is in process to build the first truly global business community. Back in Puerto Rico, his main goal is to put the island on the map of global business and to open more opportunities for the improvement of the economy there during the years to come.

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