New Sonora - Arizona Economic Partnership

Trade Between Mexico and US Keeps Growing, More Opportunities Every Day

Published Saturday, February 20, 2016

During the past year the trend for a new Arizona-Sonora Partnership has been set in motion by many players on both sides of the border including state and local governments, the private sector, academics, interests groups and advocates. The days when Phoenix and Hermosillo were not collaborating are gone, and we see both Arizonans and Sonorans engaging actively in trade, investment, cooperation and political dialog. There is a new understanding on both sides of the border, but why is it so important to keep this momentum going? How can we foster the current mutual understanding and progress?

After Governor Ducey (January 2015) and Governor Pavlovich (September 2015) took office, they made clear that the Arizona-Sonora relationship was a priority for their administrations, and over the last year there have been very symbolic moments of trust at the capitol level and at the city hall level as well.

While the press has extensively covered the state level dialog and initiatives, this article will stress on business and the city (metro) leadership in keeping the momentum going. While at the federal level there is an ongoing debate of the direction of U.S. foreign and national security policies, at the city and community level, every stakeholder understands that peace and stability can be achieved by international trade that translates into economic development. Helping the economy growing and redistributing the revenue can be achieved at a regional level only if we are able to enable and encourage decision makers (in the public and private sector) to meet, trust each other and work together for a new Arizona-Sonora (Economic) Partnership.

In March 2015 the richest man in the world, who happens to be Mexican, Carlos Slim, came to Phoenix thanks to the leadership of a handful of people led by Mike Patterson of Polsinelli, Hank Marshall with City of Phoenix, Phoenix Business Journal and Global Chamber® to talk about cross bordering opportunities. By the sidelines of the event, many conversations became business opportunities for Canadian, Mexican and U.S. companies. This was a token of advocacy of the business leaders of Arizona that recognize that our state needs to become more globalized in order to be an important economic engine in the American Southwest region.

At the metro level, last October (2015), Phoenix Mayor Stanton led a trade mission that included a bipartisan group of five Arizona Mayors to Mexico City to expand economic opportunities and exchange best business practices between Small Medium Businesses. Mayor Mancera of Mexico City and Mayor Stanton signed a memorandum of understanding creating a Global Cities Economic Partnership between both cities.

That same month in the City of Tucson, Mayor Rothschild of Tucson and Ernesto Munro of Rocky Point, led a group of mayors from Sonora and Arizona for meeting each other after the new Sonoran Mayors took office in September, having for witnesses of honor the regional consuls of Mexico and the United States. This meeting provided a continuation of efforts already in place to strengthen the channels of communication at the local level, such as the Maricopa Association of Governments’ Ari-Son Mega region project that was introduced in 2014 along with the BIEN (Building and International Economic Network) free business online database, for furthering the city level dialog and the business to business connections. BIEN has the support of important business leaders in Canada, Mexico and the U.S. and is envisioned to be the web search engine for the businessmen of NAFTA looking to expand operations in the North American region, reducing the hazard of business to business outreach.

While Phoenix concentrates the most advanced industrial clusters in Arizona, it is also clear that Tucson, besides being the natural logistical hub into Mexico for its geostrategic location and cultural closeness, is switching into the higher value industries. On January 2016, Mayor Rothschild of Tucson, for the second year in a row, hosted the Borderlands Trade Conference for discussing how to make the most of the industrial clusters created by NAFTA (North American Free Trade Agreement). The City of Tucson, with the support of many mayors of Arizona, Sonora and Sinaloa, showed political leadership and positioned itself as the gateway of Arizona into Mexico leaving the door open for further economic interdependence.

On Wednesday February 10th the City of Phoenix hosted high level conversations at the office of Michael Patterson (Polsinelli), who has been a great advocate for the globalization of Arizona. With the Secretary of Economy of Sonora and his assistant secretary and directors for foreign trade, we discussed the current state and future of the Arizona-Sonora economic relationship from the traditional sectors (food and tourism industries) to the modern sectors (high end manufacturing and new technologies). We agreed on the fact that we have two complementary economies that need to move forward into more advanced industrial clusters at the small medium business level to the transnational corporation level.

NAFTA’s assumption is that three economies of different sizes and with different capacities can supplement each other to be a competitive region in the global economy. This same premise applies to Arizona and Sonora and we can foster the bilateral interdependence in the best interest of both states. If we manage to develop clusters and supply chains, utilizing the competitive advantages of both parties, to truly create a vibrant region. By attracting foreign and national investment to Arizona, hosting the headquarters and logistical operations in Arizona, while making the most of Mexico’s business friendly environment (low operation costs and intellectual property enforcement), the American Southwest can truly become the 5th largest economic engine in the world with a population of about 60 million consumers and a GDP of USD 3 trillion.

For becoming a true haven of innovation in the desert, we all must continue nurturing the new Arizona-Sonora (Economic) Partnership at the metro level. That is why on Wednesday February 17th the Global Chamber© hosted at DIRTT, a high tech Canadian company based in Phoenix, the International State of the Metro. This was an event that showcased the extraordinary progress and remaining challenges for the Phoenix Metro area in positioning itself as an oasis of HEAATT in the desert: Health, Education, Aerospace/Aerial, Technology and Tourism. Mayor Greg Stanton was accompanied in this high level dialog with regional business leaders by Mayor John Giles of Mesa, Mayor John Lewis of Gilbert and Mayor Sharon Wolcott of Surprise.

On Wednesday, we certainly confirmed that the Phoenix International State of the Metro is not only competitive and diverse but beneficial to our constituencies. Gilbert, Mesa, Phoenix and Surprise are leaders in attracting foreign and national direct investment to create high wage jobs that make Phoenix a global metropolitan area in which we all can live, study, work, prosper and retire. If Arizona is open to business, we need to make sure the handshaking diplomacy translates into jobs that boost the state and city economies and strengthen the Arizonan middle class while progressively graduating our most vulnerable minorities out of generational poverty.

If Phoenix is successful in its globalization efforts, the whole state will make progress, because Phoenix metro concentrates the largest share of companies that are engaged in foreign trade. We must remain steadfast in viewing progress in open, honest and transparent ways so that businesses in the metropolitan areas of Arizona and Sonora continue their interaction and growth. Many challenges remain, but if local government leaders along with business leaders are committed to cross-border trade, progress will accelerate.

 

by Doug BRUHNKE, Julio ESPINOZA and Luis NUÑEZ

Doug BRUHNKE is the CEO of Global Chamber®

Julio ESPINOZA is a U.S.-Mexico relationship expert and advocate

Luis Nuñez is Executive Director of Global Chamber® Hermosillo

 

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